More options, please. Combine our targeting technologies to reach your ideal audiences.
We know your target audience is more dynamic than simply Mums, Tech Enthusiasts or Londoners. That’s why we’ve built our proprietary targeting technologies on a single platform, enabling you to combine targeting methodologies in order to reach highly specific audience segments. Your target profile can be as specific as London mums who love technology.
What’s more, the combined size of our Premium Network and Data Network enables us to identify and target a larger number of consumers than other networks. That means we’ll get your ad in front of more tech enthusiast mums in London than any other network.
Demographic
Patent pending Demographic Prediction Technology enables advertisers to target their precise demographic market with unprecedented accuracy and eliminate wasted impressions.Behavioural
Behavioural Targeting Index converts online behaviours into actionable data for advertisers by scoring each online consumer’s interest and purchase intent based on their recent online behavioural patterns.Contextual
Dynamically segments web content into more than 3,300 categories, assigning a real-time Content Relevancy Score that ensures advertisers’ ads are highly relevant to the immediate content.Geographic
Enables marketers to target consumers by geographic locations and customise messaging for optimal relevance.Retargeting
Enables advertisers to target their past website visitors or retarget consumers who have previously seen their ads in category placements outside of Specific Media’s Premium Network.Personally Identifiable Information (PII) is not included in Specific Media’s consumer data.
Copyright © 2008 Specific Media, Inc.